Intrapreneurs – Who, What, How and Why

New Updated Version
Intrapreneurs – Who, What, How and Why

Intrapreneurs are needed more than ever to drive innovation but if you don’t know who they are how will you know when you find them.

Intraprenuers – Who, What, How and Why was written to help you understand who these individuals are inside organizations.  It provides insights and research into intrapreneurs:

  • Who are Intrapreneurs?
  • What do they do?
  • How do they do it?
  • Why is it important?

Intrapreneurs are the catalyst for change and growth in a world that has become more complex and uncertain.


“Intrapreneurship is the #1 workplace skill for 2020”

Michael Page, ADAPT Global Recruiting


We’ve worked with intrapreneurs around the world to understand who they are at the core – not only what they do, but how they do it and what it takes for them to be successful.

This network of intrapreneurs are the inspiration behind this book. They are changing the way we work, the way we look at opportunities, solve problems and leverage technology to address social and business issue.

They are leading organizations into the future.


Intrapreneurs are individuals inside organizations that are building new businesses, new products, services and processes that create value and generate new business growth.

We’ve found that Intrapreneurs possess a unique combination of competencies that distinguish them from their peers. They have a different mindset, thinking process, decision making and propensity to act. They are more self-aware, resilient, engaged and productive. They see every situation as an opportunity to learn and grow.

They can turn the impossible into the possible.


Intrapreneurs – WWHW promotes Intrapreneurs and the value they bring to organizations.

Intrapreneurs remain a hidden talent within most organizations. Understanding who they are is the first step in finding and developing this critical resource.
Intrapreneurs think, act and make decisions differently than their peers. Knowing how they are different is the best way to enable them to be different and productive.
Intrapreneurs see the world through a different lens. Being able to see things through their eyes makes it easier for you to support them when they do.
Intrapreneurs have different motivations and aspirations. Accepting this will make it easier to motivate and engage them in work that is meaningful.
Intrapreneurs are building a portfolio of skills and capabilities that are highly marketable. Understanding this will help you develop and retain them.

Intrapreneurial leaders face issues that traditional leaders do not. Being able to recognize these issues when they surface enables you to provide support for them when it is needed.

Intrapreneurship is all about change and intrapreneurs are effective at driving change. Adopting change as a strategic priority will ensure that change happens.
Intrapreneurs – Who, What, How and Why

We’ve put together a collection of articles in this book that explore the world of intrapreneurs.

Then organized them into categories that represent different aspects and dimension of being an intrapreneur.

Intrapreneurs explores:

  • Intrapreneurship
  • Force Behind Intrapreneurship
  • Nuances of Intrapreneurs
  • Intrapreneur Profile
  • Success Factors
  • Aspirations
  • Future
  • Challenges
  • Value
  • Leadership
  • Talent
Why Should You Read Intrapreneurs – WWHW? 
Never has the mission of Intrapreneurs been more critical. The bigger the company the slower they move in a world that moves faster every day. Intrapreneurs are the way for traditional organizations to intentionally and profitably move at today’s speed of business. Susan provides valuable insight into Intrapreneurs.
Rick McPartlin

CEO, The Revenue Game®


A thoughtful book about intrapreneurs. Easy to read and an abundance of good advice on how to become an intrapreneur.

Kevin DeSouza

Author, Intrapreneurship: Managing Ideas within Your Organization

Your newest book, “Intrapreneur – Who, What, How and Why”, brought together the relationship between process and the human component within an organization. You emphasized the challenges and constraints of an organization’s structure and process that are obstacles to creating an effective intrapreneurial culture. Your book contains material I can implement in creating the entrepreneurial mindset in the classroom.

Donald Reimer

Professor, Lawrence Technological University


I am always inspired by your writings. The points you make are exactly how I define my work but you crystallize the process and make it very clear on what and how we are motivated along with what drives us Intrapreneurs. I recommend this book to anyone interested in change, transformation and the rebuild or better build process that move organizations to the next level. It takes dedication, persistence and the inner drive. Of course, you also have fun with the process since this is why we do what we do.

Bring it on!

Lina Gallotto EVP, Barton Associates

I had the opportunity to work as an Intrapreneur in a very large international organization (Unilever) and to teach the subject at the International MBA program at HEC Montreal. I have used many of Susan Foley’s insights while teaching my classes. She has a deep understanding of the world of Intrapreneurs. While the need for Intrapreneurs is clearly identified, the challenges to make it a success remain high. Why? Because of the “Corporate Immune System” that most organizations have that tends to fight the Intrapreneurs. Susan’s latest book will help organizations better understand the Intrapreneurs and protect them from the “Corporate Immune System”. This book is full of valuable insights on Intrapreneurs.

Serban Teodoresco VP EMEA Region, NSF International


In this book Susan Foley, a renowned expert in the field, provides a very detailed and complementary tour d’horizon about the topic. As it is composed of a compilation of posts she regularly published the past 10 years, this book provides a global and comprehensive picture of the phenomenon since it addresses the topic from very different angles. In addition, it is very pleasant to read, both acute and specific. As it alternates very concrete and actionable propositions engaging to act and valuable and smart thoughts having taken a step back, this book will undoubtedly be of interest to anyone who discovers the topic and is willing to implement it from scratch (then used as a handbook) but also to seasoned practitioners of intrapreneurship providing them with in-depth reflections.

A must-read book for anyone who considers intrapreneurship more than just a fad.

Olivier Leclerc, Head of Intrapreneurship at Safran

Co-founder and president NGO “Les Hacktivateurs”

Backed by a wealth of research, over a decade of working with and coaching intrapreneurs and her own personal intrapreneurial journey, Susan Foley provides a very readable and actionable series of checkpoints and checklists to ensure you address the PEOPLE part of the innovation and business growth equation.  You’ll learn to understand how to spot, support and motivate your intrapreneurs and identify the natural tension and potential sources of conflict between your new ventures and the core business.  Want-to-be intrapreneurs or ones seeking to perfect their skills, business leaders struggling to drive and sustain innovations and heads of HR, people, talent and leadership charged with developing job competencies for a rapidly changing world will greatly benefit from reading Intrapreneurs – Who, What, How and Why. The book is very well written and filled with real-world examples and actionable recommendations to help you understand the talent and competencies required to drive innovations into successful businesses

Guillaume Hervé, President G3point0 Consulting

Author, Winning at Intrapreneurship: 12 Labors to Overcome Corporate Culture and Achieve Startup Success

Intrapreneurs – Who, What, How and Why is a thorough and revealing exploration of intrapreneurship – what it is, why it has become so important to fueling companies’ innovation and growth, and factors that help intrapreneurs (and their companies) succeed. This is a comprehensive resource presented by a long-time, recognized expert in the field. As a time management expert myself, I know that a great way to shorten your learning time is by letting an expert gather this kind of information for you into one place, and guide you through it in an organized way. This book does that for you!

Maryann Murphy, MSW, Certified Professional Organizer®

Author, STOP Wasting My Precious Time

Intrapreneurs at Work

As the dynamics of work are changing so are the aspirations of millions of professionals around the world. It is no longer about making money or climbing the corporate ladder. It’s about something far more important and far more valuable.


It’s about reaching your potential. Expressing your true self. Taking advantage of your talents.


Intrapreneurs are leading the way. They are on a quest. A personal and professional journey that transcends work. It’s not just about what they accomplish but who they are at the core.


Intrapreneurs are also the new face of leadership. They are demonstrating confidence, commitment and courage in the face of adversity. They are open, transparent and committed to moving their organizations forward.


They are showing us what is possible. Not in their words but in their actions.


Never before have we seen a shift in power from the organization to the individual. According to Chauncey Lennon JPMorgan’s Workforce Initiatives, “The workforce of the past was organized around the company. The workforce of the future is organized around the worker.”


That makes intrapreneurs a resource that has value and is in high demand.


Every day that goes by without utilizing Intrapreneurs is another day further away from reaching your goals.

The essence of the book is based on the insights we have gained while working with intrapreneurs from around the world. As well, as the research that we have conducted to better understand the nuances and differences that distinguish intrapreneurs from others.

Our goal has been to bridge the gap between theory and reality.

Who Are The Intrapreneurs in Your Organization?

Read Intrapreneurs – Who, What, How and Why and find out!