Entrepreneurs Inside

Entrepreneurs Inside: Accelerating Growth with Corporate Entrepreneurs provides insight into what type of individuals are needed to successfully lead new growth initiatives and what it takes to develop corporate entrepreneurship (intrapreneurship) as a core competency.

The book was inspired by an extraordinary group of individuals who stepped up to the challenge of building new growth businesses in their organizations.

They were experienced corporate entrepreneurs responsible for building million and billion dollar businesses for their organizations.  Building a new business inside an existing organization is a daunting task. It takes a unique combination of competencies to lead these initiatives.

  • Corporate entrepreneurs are individuals inside of existing organizations that build new businesses, products, services or processes that create value and generate new revenue growth.
  • Corporate entrepreneurship is a formal and informal process of investing in new growth initiatives inside of an existing organization to drive new business growth.

The book describes the competencies of successful corporate entrepreneurs and entrepreneurial leaders. It provides a framework for understanding corporate entrepreneurship and what is needed to support and sustain innovation over time.  It also reveals the obstacles and hidden barriers these executives encountered as they created the entrepreneurial culture necessary for success.

Entrepreneurs Inside provides the best insight, real world experience, and truths that make corporate entrepreneurship one of the most exciting and motivational things your organization can do to achieve new growth.


Read Entrepreneurs Inside – Executive Summary to get an executive overview of the book Entrepreneurs Inside – Accelerating Business Growth with Corporate Entrepreneurs.

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Entrepreneurs Inside:

  • Describes the competencies of successful corporate entrepreneurs
  • Looks at the 3 P’s of entrepreneurship – People, Process and Place
  • Reveals the obstacles and hidden barriers that stifle innovation
  • Provides tools and techniques to develop corporate entrepreneurship
  • Asks you questions to help you see how entrepreneurial you are
  • Shares lessons learned from experienced entrepreneurial leaders.
  • Provides a practical look at entrepreneurship, innovation and growth


Read a review of Entrepreneurs Inside by Guillaume Herve, President G3point0 Consulting, and Author of Winning at Intrapreneurship!   Read Now

Video by Kevin J. Wright
Intrapreneur vs Entrepreneur

Why should you read Entrepreneurs Inside?

The book is simply fabulous.  I could identify myself throughout the pages, which gave me reassurance that while there’s not many of us out there, I’m not alone.  It gave me courage to carry on.

Lynnett Berger

Chief Investment Officer (former), Nationwide Financial

Never before have I read a book that so closely parallels my career path as a corporate entrepreneur building new growth businesses inside an existing organization.

Paul Piccolomini

VP Global Engineering, Tyco International

Entrepreneurs Inside does an excellent job of articulating one of the greatest talent management issues facing large organizations today – keeping their entrepreneurial talent.

Shelley Hall

CEO, Catalyst Management

Many organizations may be letting significant growth opportunities slip by because they are not effectively harnessing the most able business builders they’ve got – their corporate entrepreneurs.

Corporate entrepreneurs possess a unique combination of competencies that set them apart from others. They provide the entrepreneurial leadership needed to move their companies forward into the future.

Entrepreneurs Inside is based on research conducted with a group of experienced corporate entrepreneurs and entrepreneurial leaders across a diverse set of industries.  They were senior executives, many who reported into the CEO and were responsible for building million and billion dollar businesses.  They provided a deeper and richer understanding of what it means to be a successful corporate entrepreneur or entrepreneurial leader inside an existing organization.

Entrepreneurs Inside provides insight into what type of individuals are needed to successfully lead new growth initiatives and what it takes to develop corporate entrepreneurship (intrapreneurship) as a core competency.

According to research only four percent of executives in large organizations are corporate entrepreneurs and entrepreneurial leaders. We know there are more. But….


Corporate entrepreneurs are often a hidden talent

They have a unique set of competencies that set them apart

Organizations don’t know how to identify or retain them

They will be the first to leave when the economy recovers

Competition for these individuals will only intensify.

The lack of focus in many organizations on this very important role is a key impediment to leveraging this valuable resource. The long term consequence: a talent drain that is steadily robbing companies of whatever entrepreneurial edge they may have had.

Entrepreneurial leadership alone is not enough. Rigid operating processes and resistance to change are also stifling innovation and growth.  As a result organizations are turning to corporate entrepreneurship.  Corporate entrepreneurship sets the context for innovation by providing the infrastructure to support and sustain innovation over time.

According to Fortune, 65% of the most innovative companies are implementing Corporate Entrepreneurship (intrapreneurship).  They know that building corporate entrepreneurship is the key to supporting continuous innovation.

Entrepreneurs Inside explores the following:

  • Setting the stage for business growth
  • Co-existing with the core business
  • Managing complexity, unpredictability and risk
  • Dealing effectively with ambiguity and the unknown
  • Thriving in a world of contrast
  • Swimming upstream against an entrenched culture
  • Selecting ideas with value
  • Finding the right balance of innovation and risk
  • Leading the way with experimentation
  • Adapting to the rapid pace of chance
  • Executing with precision

Organizations that have instituted corporate entrepreneurship statistically perform better.  They have higher levels of productivity, employee engagement, innovation and financial growth.

Corporate entrepreneurship has become an imperative for many organizations and a survival strategy for others.

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