Intrapreneurs – Who, What, How and Why explores the world of Intrapreneurs.  They are individuals inside organizations that are building new businesses, new products, services and processes that create value and generate new revenue growth.  Often referred to as corporate entrepreneurs, mavericks, change agents and internal entrepreneurs.

The book was inspired by a network of Intrapreneurs from around the world that are changing business as usual.  They are changing the way we work, the way we look at opportunities, solve problems and leverage technology to address social and business issues. They are rewriting the rules and leading organizations into the future.

Yet, despite the hype and growing interest in Intrapreneurs there has been a lack of understanding about who these individuals are, what they do, how they do it, and why it is important.

We’ve spent the last decades working with intrapreneurs and researching who they are, what they do, how they are different and the value they bring to organizations.  We’ve found that they possess a unique combination of competencies that distinguish them from their peers. It wasn’t just one or two competencies but the breadth and depth of those competencies that separated them from others.

We’ve also found that they look at the world through a different lens.  They have a different mindset, thinking process, decision making and propensity to act. These factors influence what they do and how they do it.  These success factors often determine their effectiveness and success as an intrapreneur.

More importantly we’ve learned that being an Intrapreneur is not an intellectual exercise it is developed and refined through experience.  Not by doing business as usual but by taking the initiative to try something new, different, and unconventional.  It’s all about the challenge.  The bigger, more difficult the challenge the better.  Intrapreneurs are not afraid to fail, only concerned if they don’t try.

We’ve worked with Intrapreneurs around the globe to understand who they are inside and out.

The book Intrapreneurs – Who, What, How and Why is a collection of articles that explore these issues and provide insight into what it means and what it takes to be an Intrapreneur.

We also look at Intrapreneurship, nuances, intrapreneur profile, success factors, aspirations, challenges, future, value, leadership and talent. We’ve organized the book into these general categories so you can wander through each chapter as you see fit.

Our goal is to provide you with a foundation for understanding Intrapreneurs – the Who, What, How and Why behind them and how they are creating the future as they learn and grow.

We also invite you to explore your own Intrapreneurial orientation as you gain a deeper insight into the world of Intrapreneurs.

To find out more go to: Intrapreneurs: Who, What, How and Why



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